Westpac and MYOB have recently launched a number of services which they hope will help up to 100,000 Australian small businesses get online to make the most of the opportunities being offered by the digital economy.
The Ready for Business services 
come on the back of research Westpac conducted to assess how business and consumers are engaging online. The research found that while more than half (53%) of the surveyed Australian small to medium sized enterprises (SMEs) did not have a website, 53% of the consumers surveyed said they were spending more than one hour a week shopping online. This suggests that businesses may be missing out by not meeting customers where they want to shop.
Westpac?s General Manager Retail Banking Gai McGrath stated ?the results demonstrate a divide between the ?digital haves? and the ?digital have-nots?. Many businesses without digital tools such as a website and online invoicing and payment capabilities are competitively disadvantaged?.
The SMEs who responded to the Westpac survey said that their biggest barriers to getting online were getting set up (28%) and knowing where to start (22%). In light of this, Westpac and MYOB say they have developed their Ready for Business services with the aim of providing SMEs with tools and information to help them get started online.
According to its website, Ready for Business offers services which aim to help SMEs:
- attract customers by building an easy to use website with MYOB Atlas;
- manage their earnings with a Westpac Business Account;
- get paid faster with the MYOB LiveAccounts online accounting tool; and
- plan ahead with online tutorials from Westpac?s Davidson Institute and complimentary sessions with MYOB consultants.
Of course, it is always a good idea to review the terms and conditions associated with services (including the applicable fees and charges) in light of your own particular circumstances, objectives and needs before contemplating signing up as a customer.
More information about Ready for Business services (including terms and conditions) is available at http://alliance.westpac.com.au/myob/ .
We also have information about other industry initiatives on the Digital Business website, including Getting Aussie Business Online and Driving Business Online.
By Natalie, DBCDE
*Disclaimer
This blog post should not be taken as an endorsement of any particular product or service.
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