The 10 Biggest Lies Told By American Apparel's Top PR Man ...

Ryan Holiday, American Apparel's PR man, has published a book about how he spent years lying to the media and manipulating bloggers to advance the agenda of the company and his other clients, which include Tucker Max and Linkin Park.

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His main point, however, is that bloggers and reporters are so lazy and mendacious that they manipulate the truth just as much as he does.

The media and PR business, therefore, is a bit like pig wrestling, he argues: Everyone gets dirty, but the pig loves it.

The book is titled "Trust Me, I'm Lying; Confessions of a Media Manipulator," and can be summed up by a quote from the first page of his introduction: "I'm paid to deceive. My job is to lie to the media so they can lie to you."

Given that Holiday has happily confessed that he tells lies for a living, here are some of his greatest hits, all from the book.

Disclosure: Large chunks of his book are devoted to criticizing Business Insider and its staffers, including the author of this post and his employer, Henry Blodget.

He defaced his own billboards to create a fake news story about a boycott of Tucker Max

To create publicity for the Tucker Max movie I Hope They Serve Beer In Hell, Holiday defaced billboards he'd placed with his own protest stickers, then sent photos of the vandalism to blogs claiming it was part of a real protest movement against Max's sexism. He writes:

I orchestrated fake tweets and and posted fake comments in articles online. I even won a contest for being the first one to send in a picture of a defaced ad in Chicago (thanks for the free T-shirt, Chicago RedEye. Oh, also, that photo was from New York.)

He called my coverage of the loans American Apparel CEO Dov Charney made to his own company "mischaracterizations and misleading information."

Holiday devotes pages 116 through 119 to a diatribe against my "fantastical misinterpretations" and "ridiculous conspiracy theories" about Charney's financing of his company.

You can read my original post here. It simply states that during the years 2007 through 2010, when AA was performing poorly, Charney loaned his company about $8 million at 6% interest. The interest payments back to Charney on those loans totaled $277,000 in 2007, $346,000 in 2008, $271,000 in 2009, and $266,000 in 2010.

In other words, they functioned as an income stream not available to other employees that enriched Charney to the tune of $1.1 million in total. You can see the numbers on page 81 and page 86 of the company's annual report for 2009 and 2010, respectively.

Source: http://www.businessinsider.com/the-10-biggest-lies-told-by-american-apparels-top-pr-man-2012-8?op=1

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