How Pinterest Can Drive Small Business Sales | SnapGiant

Move over Facebook and Twitter, Pinterest is here to stay. For people unfamiliar with the social network superstar, here how it works. Pinterest is a pinboard type social photo sharing website that allows users to create and manage theme based image collections such as hobbies, recipes, vacation spots, weddings, and more. Pinterest is quickly growing in popularity, especially among women between the ages of 25-34. In almost no time, the site has grabbed the number three spot in the land of social media. So, should your small business hop on yet another social bandwagon?

Key Pinterest Statistics

Here are some of the key statistics to take into consideration.

• Pinterest retains/engages 2 to 3 times as efficiently as Twitter at this stage in its history.
• Estimated unique visitors to Pinterest increased by 429% from September to December 2011.
• Pinterest contributed 17% of social media driven revenue in Q1 2012; up 16% from Q2 2011.
• Buyers coming from Pinterest are spending 10% more than those coming from other networks.
• Daily Pinterest users have increased by more than 145% since the beginning of 2012.
• Pins that include a price are 36% more likely to receive likes than images without a price.

Pinterest for Small Business

Your business should be utilizing this visually stimulating channel to promote your products and services.

So what does this mean for your small business? It means your business should be utilizing this visually stimulating channel to promote your products and services. It is a free and easy way for potential customers to visually engage with your brand in a unique way.

Think about a restaurant looking to promote a new pasta dish. What is more enticing to a hungry customer? A lengthy description about how the pasta is cooked and the ingredients used, or a simple picture? As the saying goes, a picture is worth a thousand words and sharing pictures on a community board is a great way for people to communicate and ultimately ideas. Pinterest has proven this theory works. So much so, that the social network is now said to be valued at $1.5 billion.

Pinterest vs. Facebook

Fashion e-commerce Boticca uses Pinterest as a visual store front for driving customers to their website. Boticca reported that customers who enter the site via Pinterest spent $180 dollars in comparison to traffic from Facebook, in which the average sale was $85 dollars. Small businesses and brands across the world are starting to leverage Pinterest?s popularity to create buzz about products and or services and in return are seeing an increase in traffic to their websites.

Sign Up

Sign up for a free Pinterest account today. Take a spin around and be sure to check out the technology section (my personal favorite) or get a few laughs in the humor section and start sharing your own images. Pinterest if used properly can drive referral traffic to your site up and hopefully, in turn, generate sales.

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Source: http://www.snapgiant.com/blog/how-pinterest-can-drive-small-business-sales/

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